Scripture Reading: The Resurrection of Jesus
Some of you, even though it was back in February, remember the Super Bowl commercials. A few of them have been aired since then. My favorite one this year was the, “It’s a Tide ad.” The Tide corporation obviously had an idea. Each of the Tide ad commercials started out appearing to be something else. There was a series of familiar and predictable ads that ultimately, it is revealed that they are not what you think, “It’s a Tide ad.” It’s a parody of those big-budget commercials that we are so accustomed to. We’ve become so accustomed to certain types of ads that we don’t seem to notice. That’s why the tied ads are so memorable because they start out with a typical kind of ad we have come to expect and then the actor interrupts with, “It’s a Tide ad,” The line at the end of the commercial is “It must be a tide ad because everybody’s so clean.” I wonder sometimes if Easter hasn’t become like this that.